Abstract: A module for receiving a reel having an electric conductor wound thereon and permitting the conductor to be unwound from the reel. The module is a six-sided frame made of wire and having at least one open side for inserting the reel within, and removing the reel from, the frame. At opposed sides adjoining the open side, there are guides secured to the frame for receiving the ends of a shaft with a cage of wires thereon insertable into the bore of the reel, the shaft and cage being rotatable on the guides to permit the reel to rotate when the electric conductor is withdrawn therefrom. Corners of the frame are provided with wire loops which will interfit with wire loops on adjacent frames to maintain the frames in desired relative positions. The frame may have a carrying handle, plates for securing the frame to a structure and panels for receiving advertising or instructional material.