Abstract: Holder for a pocket square includes two panels joined together by a living hinge for receiving a pocket square between them. Outer edges of the panels, remote from the living hinge, include fastening elements for securing the panels together with the pocket square disposed between them for maintaining the pocket square in a desired orientation. The apparatus, with the pocket square extending upwardly from the panels, is then placed in a user's breast pocket. The pocket square may be oriented so that as to have any desired amount of the pocket square extending upwardly above the apparatus and above the top of the pocket, and below the apparatus, as necessary. Ribs of various configurations may be disposed on the facing portions of the panels to maintain the pocket square in the desired orientation.