Abstract: A computer readable medium is attached to a product and triggers an online interaction when communicatively coupled with a computing device with display to establish an online connection whereby contact can be facilitated within a product-oriented community of socially networked people knowledgeable about the product or products correlated with it. The product is the communication rally point, with contact suggestions initiated by reading the product's medium. The medium can be coupled to the computing device alternatively through Near Field Communication, RFID, or optical pattern coupling techniques, for example. The connection identifies the product and calls an Internet service along with the identifier of the person initiating the communication to retrieve Internet destinations and content from a database containing registered mediums.