Abstract: A fishing rod includes a measuring device thereon. The measuring device may be integrally formed onto the surface of the fishing rod, or alternatively may use selectively adherable tape portions to indicate predetermined lengths along the fishing rod. Additionally, a self-adhering gauge bar is selectively securable to a surface of the fishing rod diametrically opposed to the eyelet guides of the fishing rod, and itself may include a telescoping abutment bar cooperative with an abutment bar formed at a terminal end of the fishing rod in alignment with the former abutment bar for measuring fish therebetween.