Abstract: A method for offering a plurality of items for commerce, wherein each of the items in the plurality of items includes an item identifier usable to reference that item. The method includes storing a first item identifier for the at least one of the plurality of items in a first predetermined location in a computer memory; associating a first image with the at least one of the plurality of items; and assigning a first name to the first image based on the first predetermined location in the computer memory. The method also includes creating a first reference link having the first name assigned to the first image; and, deploying the first reference link. A system for performing the method is also disclosed.