Abstract: The display space of a multiple door display merchandiser is illuminated by one or more vertically extending lamps (80) disposed intermediate the vertical sides of an access opening to the display space. A multiple door assembly (44) covers the access opening. To enhance the illumination of the display space, a pair of vertically extending side reflectors (92) are provided, one extending along one side of the access opening and the other extending along the other side of the access opening. An additional reflector may be mounted to an interior facing surface of the door along an upper front region of the door and/or a lower front region.

Abstract: Illumination of the interior product display space of a cold beverage merchandizer is enhanced by: a first reflector (90) disposed along a lower front region of the interior product display space at the front of the cabinet; a second reflector (92) disposed in the upper front region of the interior display space in operative association with a lamp (80); a third reflector (94) disposed in a side front region of the interior display space at a side and front of the cabinet; a fourth reflector (94) disposed in a side front region of the interior display space at a side and front of the cabinet opposite the third reflector, a fifth reflector (96) mounted to an interior facing surface of the door bounding the upper front region of the interior display space, and a sixth reflector (98) mounted to an interior facing surface of the door.

Abstract: The display space of a multiple door display merchandiser is illuminated by one or more vertically extending lamps (80) disposed intermediate the vertical sides of an access opening to the display space. A multiple door assembly (44) covers the access opening. To enhance the illumination of the display space, a pair of vertically extending side reflectors (92) are provided, one extending alon one side of the access opening and the other extending along the other side of the access opening. An additional reflector may be mounted to an interior facing surface of the door along an upper front region of the door and/or a lower front region.

Abstract: A lighting system includes an illumination source arranged within a housing wherein the housing is positioned at a front end portion of a shelf of a product display unit. In a preferred form of the invention, thermal insulation is disposed between the housing and the shelf such that the shelf is thermally isolated from heat generated by the lighting unit. The lighting unit can be attached to or formed integral with the front portion of the shelf so as to act as an extension thereof or arranged beneath the shelf, preferably with an air gap or other type of thermal material barrier therebetween. In accordance with a preferred embodiment of the invention, the lighting unit takes the form of an elongated housing which is slidably mounted within a label receiving area of a shelf.