Abstract: The systems and methods for asking and answering questions with an electronic device described herein provide for a platform, in various embodiments, that allows for users to be targeted for additional information based on responses and other inputs provided in an application running on an electronic device, at a particular moment of engagement. In some embodiments, advertisements or other information may be provided to users based on whether they respond to questions in a pre-specified manner. In other embodiments, advertisements or other information may be provided to users based on selection of certain unique identifiers, such as QuickCodes, that correspond to such information. An object of the inventions is to target and engage users at a particular moment of engagement, as such opportunities may be fleeting based on dynamic changes to a mobile electronic device user's environment.