Abstract: Apparatus for the transmission of visual information, comprising: a longitudinal row of spaced apart pictures, each picture containing separated animated figures in a frame depicting separated illuminated phases of a movement of the animated figures along a vehicle pathway, and a stroboscopic illumination means mounted in a fixed relation to the frame to sequentially illuminate each picture, variable control switch means energizes the stroboscopic illumination means to turn on illumination independently of moving in the vehicle along the vehicle pathway, and is adjustable for flashing periodically on and off at a rate between about 80 cycles per second and 100 cycles per second, the light pulses which illuminate each picture having a duration which is approximately a tenth of the viewing period for the selected picture of the moving viewer in said vehicle.