Abstract: Formula applicators suitable for use in the cosmetics industry, among others. Several disclosed applicators are ergonomically designed to work with the contours of the face. Several are provided with one or more surfaces that are ergonomically and anatomically designed to provide, for example, precise control of the application of a formula to the face, and in particular, under and around the eyes. The applicators include, for example, a flexible free end portion that applies the formula to the face. Some applicators are configured to apply a film-like formula, including formulas having compositions that comprise at least one thermoplastic elastomer, at least one adhesive polymer, and at least one filler.