Abstract: A purchaser is sold and delivered (1) a digital media in which is contained content of interest to a children but no personalization, and also (2) a personalization computer program executable in receipt of some particular proper name so as to modify the digital media to, upon subsequent use of its content, invoke a particular proper name, therein serving to personalize this subsequent use of the content of the digital media to the particular proper name. The purchaser subsequently (3) executes, normally at a place and a time remote from purchase and delivery, and on a computer of the purchaser in which is present both the digital media and the delivered computer program, the computer program in respect of a particular child's proper name that is both selected and entered into the computer and into its executing program by the purchaser. The digital media is thereby personalized, making that all subsequent use of its content will invoke the particular selected and entered proper name.

Abstract: A retail customer is sold and delivered a digital medium in which is contained personalizable content of interest to children but no personalization, and also a personalization computer program executable in receipt of some particular name so as to modify the digital medium to, upon subsequent use of its content, invoke a particular name, therein serving to personalize this subsequent use of the content of the digital medium to the particular name. The retail customer or a consumer subsequently executes, normally at a place and a time remote from purchase and delivery, and on a computer in which is present both the digital medium and the delivered computer program, the computer program in respect of a particular child's name that is both selected and entered into the computer and into its executing program by the retail customer or consumer. The digital medium is thereby personalized, making it so that all subsequent use of its content will invoke the particular selected and entered name.