Abstract: Disclosed is an online marketplace system that includes a marketplace platform, a database, and an analytics module. The marketplace platform includes a customer portal and a business portal, wherein the customer portal is used by a customer to submit a request for quote and the business portal is used by selected vendors to input offers or bids. Once the customer selects a vendor to fulfill a product and/or service request, the platform prompts the customer to complete a survey before confirming the purchase. The analytics module gathers the survey data as well as other relevant market data to generate a report for the vendors, whereby the vendors can use the report to assess their performance and make improvements to their businesses. The analytics module is further configured to provide market data to the customers to allow customers to make informed decisions when selecting venders to fulfill the request.