Abstract: In embodiments, a digital anthropology and ethnography system is disclosed. In embodiments, the digital anthropology and ethnography system automates marketing-related tasks, such as customer segmentation, topic modeling, and media planning. In embodiments, the digital anthropology and ethnography system is configured to perform analytics related to a set of media assets, including images captured by a self-contained photography studio system.

Abstract: Media consumption survey data is calibrated to provide cross-media reach and frequency measures. Survey data is received that represents respondents' amount of consumption of respective types of media per measurement time period. For each respondent and each medium a respective probability is calculated. The probability is indicative of a likelihood that each respondent consumed a respective unit of the medium in question. The units of media are measured in time spent by the respondents. The probabilities for each medium are summed and calibrated to produce adjusted probabilities. The adjusted probabilities are used to calculate reach and frequency for a media-buying plan.