Abstract: A platform and method for administering a digital behavioral health treatment to an individual, includes customizing and personalizing a digital avatar health coach and an interactive therapy platform of evidenced based cognitive behavioral therapy which targets and treats maladaptive behaviors in the individual to improve treatment outcomes, wherein the digital platform is standardized and specific to target specific maladaptive behaviors and implements positive, healthier, and prosocial behaviors incorporating the mechanisms of social learning theory, classical conditioning, and operant conditioning.