Abstract: An improved note pad having a stack of paper sheets with an advertising structure bound on the top surface thereof in such a manner that such structure may be folded back away from the top sheet to allow all of the sheet to be used and to expose a message on the underside of the structure. In one form of the invention a business card is used as the advertising structure and is bound to the pad face down on the top sheet and foldable away therefrom. In another form of the invention a telephone directory card is bound into the pad on top of the stack. In still another form of the invention a transparent pocket, such as a card case, is bound to the pad as the advertising structure and one or more business cards or other advertising cards may be inserted into the pocket which may be visible and read on both sides of the pocket.