Abstract: Apparatus for applying adhesive to a seal area of an article, particularly a package component, or simultaneously to a seal area of each of a plurality of package components. The apparatus may consist of a single unit or a gang of units. Each unit incorporates a receptacle for holding a body of adhesive which may be heated and which may be connected to a source of supply. An adhesive pick-up and applicator element has a lip which has a surface for picking up adhesive when it is raised out of a body of adhesive in which it has been immersed. The adhesive pick-up and applicator element can be in the form of a sleeve or cylinder with the rim serving as the adhesive pick-up lip. An actuator is connected with each adhesive pick-up and applicator element so as to reciprocate it between a lowered position in which the lip is immersed in adhesive and a raised position in which the lip engages and applies or deposits adhesive on the seal area of a package component or other article.