Abstract: A package wrap for decoratively covering a container having side walls defining an interior space for carrying a product therein, includes a flexible thin sheet of polymeric material adapted to be shrink-wrapped onto the exterior of the container. An illuminating or a sound producing device is positioned between the flexible thin sheet of polymeric material and the exterior of the container so that when the flexible sheet of polymeric material is shrink-wrapped onto the container, the illuminating device or the sound device will be held securely in place. The illuminating device is adapted to be illuminated upon activation by a pressure, motion, or acoustically sensitive switch. The sound device is adapted to produce an audible signal upon activation by a pressure or motion sensitive switch. When the illuminating device is activated, illumination therefrom will be visible through the flexible thin sheet of polymeric material to enhance and highlight a printed pattern on the exterior of the package wrap.