Abstract: A ply server for applying a preselected length of ply material drawn from a supply roll thereof onto a tire carcass building drum. The desired length of ply material is measured by a programmable mechanism, then severed at the length desired. The incoming ply material is center guided onto the ply conveyor, or (optionally) a transverse scanner device is used to determine the location of the longitudinal centerline of the length of ply material. The carcass building drum is precisely located with respect to the longitudinal centerline of the ply material. At the opposite end of the server, there is a receptor arrangement into which a cart bearing the supply roll can be brought to the server and the ply material fed into the server, with the separator for the rolled uncured ply material being rewound as part of the material pay-out process.