Abstract: An LED lighting device of AC power-driven type having a comparatively simple constitution and a high power efficiency. The device compares a signal voltage (rectified voltage) obtained by rectifying an AC source with a predetermined reference voltage and controls ON/OFF of a driving current to each LED of an LED array in response to a comparison result. In this constitution, a large voltage of AC source enables lighting of more number of LEDs, while a small voltage thereof enables lighting of less number of LEDs, thus enhancing power efficiency of the LED lighting device.