Abstract: A system and method for tracking a shopping cart in a retail store may include communicating signals into the pathways from multiple locations, where the signals may include identifiers indicative of location of respective signals. The communicated signals with the identifiers may be received, and the identifiers may be recorded. The recorded data may be processed to determine a path taken by the shopping cart through the retail store. The path of the shopping cart taken through the retail store may be presented to a user.

Abstract: A system and method for communicating data in a retail establishment may include receiving data by a wireless transceiver configured to service multiple electronic display devices positioned on a gondola and in electrical communication with the wireless transceiver. The received data may be communicated to the electronic display devices via a wireline by the wireless transceiver. A power converter may be electrically connected to the wireline and be configured to convert power from a high level to a low level for powering the electronic display devices, and the wireless transceiver may be electrically connected between the power converter and the electronic display devices.