Abstract: A unique, multi-purpose, reusable and disposable product holding and displaying container system is achieved by providing a base member which incorporates locking means and a product display member which comprises a product holding zone and locking means constructed for rapid engagement and disengagement with the locking means of the base member. In the preferred embodiment, the product holding and displaying container system is formed from thermoformed or vacuum-formed plastic material, and is constructed to hold any desired product, particularly, baked goods and rack or hook display items. In one embodiment, the container system is constructed for being completely separated from any support panel, thereby providing a container which is easily reused for product storage until the product is fully consumed.