Abstract: Digital Cinema events are streamed under control of a management hub such that audio/video content from content sources is distributed to theatre venues across a wide area, fiber optic network overlaid on a public switched telephone network, which overlay network includes a back channel adapted for transporting signals indicative of user interaction with at least some of the audio/video content, so as to deliver the audio/video content to media gateways resident at each of the theatre venues where it is converted from a first format in which the audio/video content was streamed to one or more second formats adapted for exhibition via respective ones of the theatres' digital projection systems.