Abstract: A method for printing a photographic print including the steps of receiving advertising content from an advertiser; receiving advertiser input from an advertiser associated with the advertising content; receiving image data from a customer; receiving customer input from a customer associated with the image data; comparing the customer input to the advertiser input to generate at least one match; combining advertising content and image data into coupled data based on the generated match; and printing a photographic print, the photographic print including an image section and an advertising section, the photographic print including a printed image printed within the image section, which is based upon the image data of the coupled data, the photographic print further including printed advertising indicia printed within the advertising section, which is based upon the advertising content and related to the customer input. There is also provided a method for advertising and a photographic print.