Abstract: The invention provides a method and system for providing and managing a ubiquitous financial services account for provision, interpretation, and evaluation of mortgage services by way of online automatic online services. The method can include automatic online services that are consultative in nature, i.e., services that coach a user to alter input in fashions that maximize the display of potential financial services products to the customer. For instance, the customer can be prompted to alter inputs relating to either his desired financial services products, or to his personal financial characteristics, in order to alter or favorably influence the display of financial services products for which he qualifies.