Patents by Inventor Richard S. Zimmerman

Richard S. Zimmerman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for web user profiling and selective content delivery
    Patent number: 8108245
    Abstract: A method and system are provided for accurately and anonymously profiling Web users and for selectively delivering content such as advertisements to users based on their profiles. The system uses behavioral information preferably collected at the users' point of connection to the Internet to anonymously profile their interests and demographics. It accurately matches and delivers content to the users to which they will likely be most receptive. Advertisers can use the system to launch effective advertising campaigns delivering selected Web content to chosen target audiences. The system uses feedback from users to determine the effectiveness of an advertising campaign and allows dynamic modification of the advertising campaign by, e.g., altering the target audience, to optimize results.
    Type: Grant
    Filed: April 21, 2000
    Date of Patent: January 31, 2012
    Assignee: Cox Communications, Inc.
    Inventors: Devin F. Hosea, Arthur P. Rascon, Richard S. Zimmerman, Anthony Scott Oddo, Nathaniel Thurston
  • Method and system for profiling iTV users and for providing selective content delivery
    Patent number: 7979880
    Abstract: A method for profiling an iTV user. The method comprises gathering user-requested content information from iTV interactions, correlating content-associated profile information from a rating service with the user-requested content information, and developing a profile of the user based on the content-associated profile information correlated with the user-requested content information.
    Type: Grant
    Filed: June 7, 2001
    Date of Patent: July 12, 2011
    Assignee: Cox Communications, Inc.
    Inventors: Devin F. Hosea, Richard S. Zimmerman, Arthur P. Rascon, Anthony Scott Oddo, Nathaniel Thurston
  • Method and system for profiling iTV users and for providing selective content delivery
    Publication number: 20020059094
    Abstract: A method for profiling an iTV user. The method comprises gathering user-requested content information from iTV interactions, correlating content-associated profile information from a rating service with the user-requested content information, and developing a profile of the user based on the content-associated profile information correlated with the user-requested content information.
    Type: Application
    Filed: June 7, 2001
    Publication date: May 16, 2002
    Inventors: Devin F. Hosea, Richard S. Zimmerman, Arthur P. Rascon, Anthony Scott Oddo, Nathaniel Thurston