Abstract: The present disclosure is directed to a printing assembly incorporating an improved double-sided image transfer station. The present disclosure also describes a product processing apparatus including a cross feed processing architecture. The single-pass double-sided image transfer station and cross feed processing architectures described herein provide numerous advantages over prior art product processing devices. In particular, the single-pass double-sided image transfer station provides for reduced print times, less shuttling of the product during printing, and a less complex, therefore, more reliable printing operation overall. The cross feed architecture provides an efficient processing path for the product through the device and facilitates processing modularization.