Abstract: A system and method for the development of multiple cross-vertical application software packages each pertaining to given variant industries. The system and method employ a process for discovering and identifying common business functions from a database of industries and associated existing vertical application software listings. Once discovered and identified, applied market analyses and metrics determine a specific set of target industries and associated common business functions between them for application development. A broadly functional technology platform is developed in light of identified common business functions from the target industries. Business data and business logic relating to target industries are acquired from subject matter experts and business content providers.