Abstract: A modular self-service merchandise display rack is provided having a pair of oppositely spaced apart side support members in cooperating relationship with each other. Each of the side support members having a plurality of vertically spaced shelf-like tiers formed integrally therewith and downwardly inclined from the back of said support member so as to urge articles of each level therein to slide forward as each article in the front of the tier is removed from the shelf formed by the side supports. Alternatively, the display rack may include at least one interior support member having shelf-like tiers on each side of a central wall and located in cooperating relationship between the side support members to form a plurality of tiers.