Abstract: A system and method allowing the management of large-scale media campaigns involving multiple advertisements being presented over one or more media outlets in one or more markets is disclosed. The programmatic matching of presented advertisements to purchased advertisements reduces manual matching errors. A narrowest first algorithm saves significant time over manual matching methods and is scalable to handle media campaigns of differing sizes. Once matched, the results are posted against media ratings for an applicable time period or other measurements. Multiple types of reports indicating the level of satisfaction of a media campaign are generated automatically from the application of the measurements or media ratings to the matched data.