Abstract: In a computer user interface environment for display of information, a method of providing push content, such as an advertisement, provides a pop-up window after a user has viewed first predetermined information for a predetermined time. For example, the user may be viewing a web page, and the pop-up window will be provided a predetermined time after the user has begun viewing the web page. The pop-up window having a push content is played separately from the web page so that if a user moves from web page to web page throughout a site, the pop-up window will continue playing the push content.