Abstract: A method comprises the steps of determining an amount of time between initiating presentation of a first page in a sequence of pages on a display of a user device and receiving a transition command from a user, the transition command causing the display to transition from presentation of the first page to presentation of a second page in the sequence of pages, determining respective amounts of content in the first and second pages, estimating a rate of content consumption based at least in part on the time and the amount of content in the first page, calculating a content transition time based at least in part on the rate of content consumption and the amount of content in the second page, and transitioning from presentation of the second page to presentation of a third page in the sequence of pages based at least in part on the content transition time.