Abstract: Disclosed herein are system, method, and computer program product embodiments for generating and operating workbooks. One embodiment operates by causing display of a workbook having: a first page including a preview of a first object generated by a first online tool; and a second page including a preview of a second object generated by a second online tool. The first page and the second page are displayed simultaneously within the workbook. Then, a command to execute a function against the first object is received, via the workbook, from a user. A request to execute the function is transmitted to the first online tool, where execution of the function generates a revised first object. The embodiment also operates by receiving a revised first page comprising a preview of the revised first object from the first online tool, and replacing the first page in the workbook with the revised first page.

Abstract: Described herein is a method, system, and non-transitory computer readable medium for generating composite uniform resource locator (URL) parameter strings, to aid administrators of businesses and other owners of websites who may want to determine statistics about their target audiences in an intuitive and efficient manner. In order to do so, individual URL parameter units, wherein each URL parameter unit may represent a simple assignment or simple logical comparison of a parameter, are constructed in a modular form using a GUI. Once these individual URL parameter units are constructed, they are then concatenated into composite URL parameter strings, wherein multiple URL parameter strings can be combined to form the URL for a button sent in an email to intended recipients. When such links are clicked, the administrator user may receive audience-specific feedback at a high level of detail.

Abstract: Described herein is a method, system, and non-transitory computer readable medium for generating composite uniform resource locator (URL) parameter strings, to aid administrators of businesses and other owners of websites who may want to determine statistics about their target audiences in an intuitive and efficient manner. In order to do so, individual URL parameter units, wherein each URL parameter unit may represent a simple assignment or simple logical comparison of a parameter, are constructed in a modular form using a GUI. Once these individual URL parameter units are constructed, they are then concatenated into composite URL parameter strings, wherein multiple URL parameter strings can be combined to form the URL for a button sent in an email to intended recipients. When such links are clicked, the administrator user may receive audience-specific feedback at a high level of detail.

Abstract: Provided herein are system, apparatus, device, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof for automatically embedding digital data in a message and capturing analytics for the digital data. In some embodiments, a server may retrieve information about a user. The server may execute a predictive analysis on the information about the user to identify digital data to be transmitted to the user. The digital data may include an embedded tag associated with an object. The server may automatically embed the identified digital data in a messaging prompt to be transmitted to the user. The server may identify the object associated with the embedded tag, using the embedded tag. The server may determine interaction data for the object and digital data and render the interaction data on a user interface.

Abstract: Disclosed herein are system, method, and computer program product embodiments for automatically generating tiles. An embodiment operates by detecting a first node of a model has been populated with a first plurality of data values from a first online tool. The embodiment selects a tile logic block corresponding to the first node from a plurality of tile logic blocks. The embodiment generates a first tile associated with the first node by executing the tile logic block based on the first plurality of data values. The embodiment inserts the first tile into a dashboard configured to display a plurality of tiles. The embodiment then sends the dashboard for display.

Abstract: A method for improving mass messaging in an electronic messaging system includes receiving recipient data describing a response of each of one or more recipients to receiving a prior message, generating predictor data based on the recipient data, where the predictor data indicates a plurality of predictors of recipient behavior in response to a message, identifying one or more top predictors of recipient behavior, the one or more top predictors being selected from among the plurality of predictors based on preferred recipient behaviors, generating, for each of the one or more recipients and from the recipient data, one or more predictive scores for each combination of top predictor and recipient, and assigning, based on one or more predictive scores of a specific recipient, the specific recipient to a specific persona, wherein the specific persona describes an expected behavior of the recipient.

Abstract: A method for improving mass messaging in an electronic messaging system includes receiving recipient data describing a response of each of one or more recipients to receiving a prior message, generating predictor data based on the recipient data, where the predictor data indicates a plurality of predictors of recipient behavior in response to a message, identifying one or more top predictors of recipient behavior, the one or more top predictors being selected from among the plurality of predictors based on preferred recipient behaviors, generating, for each of the one or more recipients and from the recipient data, one or more predictive scores for each combination of top predictor and recipient, and assigning, based on one or more predictive scores of a specific recipient, the specific recipient to a specific persona, wherein the specific persona describes an expected behavior of the recipient.