Abstract: Various implementations for purchasing products in a video communication session are described. In one example implementation, a system provides a video communication session stream associated with a multi-user video communication session to a client device of a user for presentation. The system analyzes the video communication session stream in real time for a purchasable product being depicted by the video communication session stream and determines product data for the purchasable product based on the analyzing of the video communication session stream. The product data is transmitted by the system to the client device for presentation. The system can receive a product selection from the client device selecting the purchasable product and enable a purchase of the purchasable product by the user.