Abstract: A content provision system related to one embodiment includes at least one processor. The processor is configured to: generate action log information that records action information indicating an action of the first avatar operated while the first user views the content and specific action information indicating a timing of performance of a specific action by the first avatar and a detail of the specific action; reproduce the content along with an action of the first avatar based on the action information contained in the action log information, when a second user views the content after the first user viewed the content; and refer to the specific action information contained in the action log information and thereby arrange a display object that indicates the detail of the specific action in association with the first avatar at the timing of performance of the specific action by the first avatar being reproduced.