Abstract: A survey tool, that may be a web-based or downloadable application, is provided to ordinary online users to enable them to create their own survey, quiz, test, poll, or similar item for posting on their website, blog, or social networking or community site page. The Internet user designs a survey utilizing the survey tool. The market research company allows the Internet user to post the results of at least one question from the survey designed by the Internet user on their own website, blog, social networking or community site page, etc. The market research company may invite the survey takers and survey viewers, as well as the Internet user, to join the market research company online survey panel through clicking on a link to the market research company's website. Thus, the market research company is able to add new members to its online survey panel with very little effort.