Abstract: Apparatus for automatically splicing and feeding a web of paper, fabric or the like comprises a web feeder which includes a rotary shaft, web roll holding arms with their central portions fitted to the rotary shaft, lever members mounted on said rotary shaft on the outside of the arms to be substantially perpendicular thereto, an automatic web splicing device supported by the lever members, and a device for driving the rotary shaft so as to move the arms to a working position. The apparatus further comprises a festoon loop type web storing device and an electric mechanism for determining direction and angle of rotation of the rotary shaft. The web splicing device includes web nip rollers and a cutting device for cutting the web after bonding the trailing end of a preceding web to the leading end of a succeeding web.