Abstract: More flexible planning is suitably realized. A cost calculation system according to one aspect of the present disclosure includes: an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast; and a control section that calculates cost per Gross Rating Point (GRP) in a case where the spot CM is intensively allocated to the effective zone.

Abstract: More flexible planning is suitably realized. A cost calculation system according to one aspect of the present disclosure includes: an obtaining section that obtains information for identifying an effective zone including an advertisement slot in which a spot Commercial Message (CM) is desired to be intensively broadcast; and a control section that calculates cost per Gross Rating Point (GRP) in a case where the spot CM is intensively allocated to the effective zone.

Abstract: An information processing apparatus includes: an output section that outputs display information for displaying discrimination information in association with a broadcast spot in a program guide, the discrimination information discriminating the broadcast spot for broadcasting a commercial associated with an advertisement campaign of a client among a plurality of program spots included in the program guide; and a comparison section that compares a first predicted rating point and a second predicted rating point, the first predicted rating point being predicted by a first prediction algorithm for each program spot of the plurality of program spots included in the program guide, and the second predicted rating point being predicted by a second prediction algorithm whose prediction accuracy is higher than prediction accuracy of the first prediction algorithm, and the output section outputs the display information to display a first program spot in a display format different from display formats of other program

Abstract: To propose efficient advertisement allocation to particular targets. An advertising material allocation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire an acquired target rating point (TRP) of each advertisement frame and restriction information about allocation of each advertisement frame; and a control unit configured to decide an advertising material for a particular target to be allocated to each advertisement frame, based on the acquired TRP and the restriction information.

Abstract: To place an efficient advertisement to a particular target. A spot planning evaluation system according to one aspect of the present disclosure includes: an acquisition unit configured to acquire information for identifying effective areas configured with advertisement slots with particular-target content rates equal to or larger than a given threshold; and a control unit configured to perform, in order that a sum total of total audience ratings (acquired gross rating point (GRP) rates) expected to be acquired by the advertisement slots of the effective areas with respect to all advertisement slots during a given period becomes a given value, adjustment of acquired GRP rates of all the advertisement slots during the given period.