Abstract: A mobile computing implemented platform is provided that enables the generation, and delivery of highly relevant content to the mobile device of a driver. The content is filtered based on the current location and direction of the driver, and content is generated and filtered based a crowd sourced model where a plurality of users who are driving within a similar locations are linked to one another via the platform for improved discovery of traffic conditions, and improved determination of user interest based on collective interest of the plurality of users. Various intelligent features are enabled by the platform.