Abstract: This application relates to apparatus and methods for automatically determining and providing personalized user personas of a customer for specific platforms (e.g., applications). In some examples, a computing device receives a persona request identifying a user and a platform. In response, the computing device obtains user data associated with the user and a plurality of potential user personas from a database. For each of the plurality of potential user personas, the computing device then determines a combination score for the user based on the user data. The combination score indicates user's affinity to a corresponding potential user persona within the platform. The computing device selects at least one potential user persona of the plurality of potential user personas as a final user persona for the user and the platform based on the corresponding combination score.

Abstract: A system and method for recommending products based on characteristics of a customer's household. The system and method associates age dependent products with developmental stages on a universal developmental scale and determines a subset of age dependent products based on prior engagements by the customer's household. Using the development stages associated with the subset of age dependent products characteristics of the customer's household may determine specifically the number and ages of juveniles in the customer's household. Performing Gaussian mixture model or multivariate kernel density estimation on the developmental stages associated with the engagements of customer's household, the age(s) and number of juveniles respectively may be determined and recommendations of products and services to the customer or customer's household based upon these characteristics may be advantageously made.

Abstract: A system and method for recommending products based on characteristics of a customer's household. The system and method associates age dependent products with developmental stages on a universal developmental scale and determines a subset of age dependent products based on prior engagements by the customer's household. Using the development stages associated with the subset of age dependent products characteristics of the customer's household may determine specifically the number and ages of juveniles in the customer's household. Performing Gaussian mixture model or multivariate kernel density estimation on the developmental stages associated with the engagements of customer's household, the age(s) and number of juveniles respectively may be determined and recommendations of products and services to the customer or customer's household based upon these characteristics may be advantageously made.

Abstract: This application relates to apparatus and methods for automatically determining and providing personalized user personas of a customer for specific platforms (e.g., applications). In some examples, a computing device receives a persona request identifying a user and a platform. In response, the computing device obtains user data associated with the user and a plurality of potential user personas from a database. For each of the plurality of potential user personas, the computing device then determines a combination score for the user based on the user data. The combination score indicates user's affinity to a corresponding potential user persona within the platform. The computing device selects at least one potential user persona of the plurality of potential user personas as a final user persona for the user and the platform based on the corresponding combination score.