Abstract: A hook for hanging clothing, towels or other articles. The hook includes an enlarged rigid base secured to a wall or other vertical surface. A rigid rod extends from the base to a free end having a reduced diameter. A friction knob is mounted upon this reduced diameter section. The friction knob takes the form of a sheath which surrounds the free end of the rod. A plurality of circumferential ribs extend from the exterior of the sheath at locations spaced along its longitudinal axis. The free ends of the ribs are arranged along the axis such that the ribs, and thus the exterior of the knob, take an ellipsoidal form having a relatively large size. This relatively large size reduces wrinkling and "bulging" in the article hung upon the hook. The knob is formed of a flexible material having a relatively high coefficient of friction.