Abstract: A scent strip is applied to envelopes and bags as well as greeting cards sold in stores and includes a plastic foam elastomeric substrate containing micro-encapsulated scented material. A marketing activation tab is affixed to a protective release liner to aid in manually peeling the liner off of the greeting card while at the same time preventing the greeting card from being inserted into an envelope used to send the greeting card, unless the protective security release liner is separated from the greeting card, enabling subsequent scent release by a recipient of the card. Also, the protective security release liner has a small window therein, enabling a prospective product purchaser to scratch the scent strip and sniff a small amount of sampled scented material passing through the small window from the scent material containing substrate, and yet preventing undesirable release of substantial scent material within a store selling the product.