Patents by Inventor Rob Cromwell

Rob Cromwell has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Evaluating advertising strategies by simulating their application
    Patent number: 8645198
    Abstract: A facility for evaluating an advertising strategy with respect to a subject website is described. The facility receives a specification of the advertising strategy. The specification indicates how to apply the advertising strategy to select one of a plurality of advertising campaigns in response to each page request against the subject website. The facility applies the advertising strategy in accordance with the received advertising strategy specification to a sequence of page requests earlier received against the subject website. The facility then assesses the results of applying the advertising strategy in accordance with the received advertising strategy specification to the earlier-received page requests.
    Type: Grant
    Filed: September 27, 2005
    Date of Patent: February 4, 2014
    Assignee: AudienceScience Inc.
    Inventors: Basem Nayfeh, Andrew Chen, John Richmond, Maciek Kozyrczak, Jason Carlisle, Rob Cromwell, Brad Hefta-Gaub