Abstract: A system and related methods for organizing incoming data into profiles and persons based upon identifying characteristics. Profiles contain identifying characteristics that are assigned different values based upon reliability factors, such as age of the data, or generality of the data. These values are used to link a plurality of profiles together into a person. As persons are created and stored by the system, the introduction of new persons causes both new data and existing data to be evaluated so that when information for a person already present in the system is entered the objects are merged rather than duplicated. Self healing mechanisms allow data integrity to be maintained despite changes in configuration or data reliability valuation by re-evaluating links between profiles and identification of persons when a change is detected. Several APIs allow end users to insert new data an access existing data.