Abstract: Customer service marketing is disclosed. After a customer communication is received and the customer is assigned to a service agent, service request information may be received from the service agent after the service request information is obtained by the service agent from the customer. A service response information may be provided to the service agent. A plurality of current offers may be obtained. A compendium score for each of the current offers may be prepared. At least one of the current offers may be selected to be provided to the customer based on the compendium scores. Cue information may be provided to a service agent based on the selected offer. The customer may be transferred to a specialist to facilitate the customer's purchase of a product or service described in the selected offer.

Abstract: Customer service marketing is disclosed. In a method, after a customer communication is received and the customer is assigned to a customer service agent, customer service request information may be received from the customer service agent. The customer service request information obtained by the customer service agent from the customer. A service response information may be provided to the service agent. A plurality of current offers may be obtained. A return on presentment score for each of the current offers may be prepared. None or more of the current offers may be selected to be provided to the customer based on the return on presentment scores. Cue information may be provided to a customer service agent based on the selected offer. The customer may be transferred to a specialist to facilitate the customer's purchase of the product or service described in the selected offer. The method may be implemented on a computer.