Abstract: Method for advertisers to improve ad metrics through performance based prize Competitions. A business method that enables advertisers to host prize competitions that attract and motivate ad-writers to create better ads, resulting in higher click-through-rates (CTR). Advertisers challenge writers to beat the performance of their existing ads by offering cash prizes tied to the annual CPC savings their ads generate. The method automatically advertises competitions, queues submitted ads, A/B tests them, selects the ad with the highest CTR, oversees payouts (if any), and restarts the competition with the next submission. The present invention builds a base of professional writers who specialize in multiple categories of businesses. These writers are motivated by the cash prizes but also by improving their skills over multiple challenges.