Abstract: A method and apparatus are described to promote understanding and empathy. The apparatus may include a game board apparatus in which multiple players engage and learn information about each other.

Abstract: Interactive and active information executable applications comprise: a) at least one marketing campaign item, b) at least one piece of insight information, c) at least one dynamic consumer profile, d) at least one metric bank, and e) at least one storage medium. Methods for implementing and utilizing an interactive and active information executable application include: providing at least one marketing campaign item, providing or collecting at least one piece of insight information, providing at least one metric bank, storing the at least one piece of insight information on the at least one metric bank, utilizing or accessing at least one metric bank, developing at least one dynamic consumer profile from the at least one piece of insight information, and accessing at least one computer readable storage medium.