Abstract: Systems and methods are provided for customizing a payment device with a video game related image. One such method comprises receiving, at an online store executing on a computer including a computer readable medium and processor, an achievement message indicating an achievement earned by a user and further including an achievement image and user data. The method further comprises receiving, at the online store, a request from the user to purchase a payment device. The request indicates the achievement image associated to be displayed on the payment device. The method further comprises generating, by the online store, a representation of the payment device configured to display the achievement image.