Abstract: Systems and methods for providing web-based promotions and promotional tools. The system allows smaller marketers to quickly and easily build and deploy a customized and professional web-based promotion using a fully automated interactive promotional tool including a wizard-driven web interface. The promotion wizard guides an advertiser through the process of designing all aspects of an online promotion including the selection of one or more prize pools and types of promotions, as well as uploading logos and selecting other aesthetic aspects of the promotion. The promotion is preferably distributed using unique distribution channels, and the advertiser is provided with a variety of administrative and management functions by the system in order to manage certain aspects of the online promotion.