Abstract: The present invention provides an improved diving fishing lure having a more durable and stable design that is capable of assisting today's fishermen as they target fish at increasingly greater depths and at faster trolling or retrieval speeds. The fishing lure includes a lure body having first and second ends, at least one fish hook extending from the lure body, and a diving lip extending from the first end of the lure body. According to one embodiment, the fishing lure includes a connector mounted to the diving lip, wherein the diving lip defines a recessed surface at least partially around the connector having a sidewall with a radius of approximately 0.30 inches to approximately 0.40 inches.

Abstract: The present invention provides an improved diving fishing lure having a more durable and stable design that is capable of assisting today's fishermen as they target fish at increasingly greater depths and at faster trolling or retrieval speeds. The fishing lure includes a lure body having first and second ends, at least one fish hook extending from the lure body, and a diving lip extending from the first end of the lure body. According to one embodiment, the fishing lure includes a connector mounted to the diving lip, wherein the diving lip defines a recessed surface at least partially around the connector having a sidewall with a radius of approximately 0.30 inches to approximately 0.40 inches.