Abstract: A display channel apparatus for displaying containers comprises a starter channel, a plurality of extender channels, fronts and rears. These components include a plurality of horizontally-engaging mating connectors that are preferably integrally formed, and formed without slides or pulls in the plastic molding dies, and further that have sufficient length and stiffness to provide a stable assembly after interconnection. They also facilitate quick assembly by sliding engagement on a table top. In one form, the components are laterally compressible/extendable to a selected width for receiving a particular sized product, and clips or connectors are adapted to fix the selected width. The individual components and the assembled components mate together for densely-stacked compact arrangements for storage (unassembled or assembled) and/or shipping. Also, the components can be selectively assembled to meet individual needs and preferences, as well as broken down for reuse, refurbishing, and/or recycling.