Abstract: A fountain beverage center or the like has a main component being a beverage dispenser cabinet having an external shape and appearance which simulates a serving cup for the beverages to be dispensed therefrom. The cabinet includes a base unit with a bowed panel having a frusto-conical shaped outline for simulating the shape of a portion of the serving cup. The top unit includes a pair of side panels having frusto-conical shaped outlines and bowed exterior surfaces which simulate the appearance of other portions of the serving cup. A beverage dispenser assembly is provided between the side panels of the top unit on a countertop of the base unit. At least one refreshment dispenser assembly can be disposed adjacent to the cabinet for dispensing secondary refreshment products.